Dis yah rhythm deh tell yuh 'bout da history of rum. Rum, it delicious, but dis song, it teach 'bout di hard work dat go into makin' it. Dem man dem deh puttin' in effort, from cultivatin' di cane to crushin' it down, to makin' di liquid. Rum, it no just a beverage, it symbolize di way of life of d

From Kingston, a sonic force has emerged. It's called Riddim - the rhythmic backbone of Caribbean music's newest sensation. This beat is more than just music; it's a pulse that defines an entire generation. Producers are pushing boundaries, crafting riddims that are both infectious and groundbrea